The Bad Moms ‘Adult’ Colouring Book

In 2016, adult colouring books took the publishing world by storm. Sadly, none of these books were ‘adult’ in the way I’ve become accustom to using the word. Luckily, I was tasked with coming up with a social idea that would get overworked and under appreciated moms excited for the launch of the movie ‘Bad Moms,’ and I new just the thing.

The Bad Moms Adult Colouring Book.

“Like crying alone in your car, colouring is a cathartic release from the stresses of modern-day motherhood. These beautifully illustrated scenes are designed to channel you into a pre-kid mental state, allowing you to let go of the bullshit and just have fun again. Because you used to party remember? Like, really party.”

We sent these bad boys to mummy bloggers and other social influencers for their enjoyment, and in return, we got people talking about the movie.

On social we ran a giveaway, asking mums how they stay sane when parenting. The post received almost 1000 reactions, 251 comments and over 69 shares.

I will say it’s no easy task convincing a client they should illustrate, print, and mail hundreds of books littered with middle fingers and bongs. I consider this project a win.