100% COTTON.

When it comes to charity, people are often more concerned about themselves than others. To work with this tendency, rather than against it, my wife and I set up a not-for-profit called Creative Good.

The idea is simple – each month, an artist donates their time to create a limited edition T-shirt design. When you buy it, you get to choose which charity the profits go to.

To date, several talented artists have come onboard, such as Craig & Karl, Numskull, Brent Smith, Eric Haze, Jonathan Zawada, and brands including Dry July.

Look good. Do good. See more on creativegood.me