100% NOT FOR PROFIT.
When it comes to charity, people are often more concerned about themselves than others. To work with this tendency, rather than against it, my wife and I set up a not-for-profit called Creative Good.
The idea is simple – each month, an artist donates their time to create a limited edition T-shirt design. When you buy it, you get to choose which charity the profits go to.
To date, several talented artists have come onboard, such as Craig & Karl, Numskull, Brent Smith, Eric Haze, Jonathan Zawada, and brands including Dry July.
Look good. Do good. See more on creativegood.me