How might we give parents a reason to update their camera equipment?


With 10x optical zoom, the Samsung K Zoom smartphone helps you get closer to the action and make small moments bigger.

To bring this to life, we took a small moment – an Under 9’s Saturday morning rugby game – and transformed it into something bigger, complete with camera crew, commentators and cheerleaders.

Parents were given Samsung K Zooms to capture the action, and the stunt was filmed to make an even bigger splash online, with close to a million video views to date.