NIVEA ‘SUN SAFE LUNCH’
Aussies know to apply sunscreen on the beach, but they don’t apply sunscreen during their lunch breaks, when daily UV levels are at their highest and most dangerous.
We saw an opportunity to do something. Working with Nivea SUN, we create the Sun Safe Lunch – an initiative whereby cafes, restaurants and popular lunchtime eateries sell single-serve sachets of sunscreen on their countertops.
As customers pay for their food, staff prompt them to add sunscreen for 50 cents extra on top of their purchase.
Without a competitor in sight, it’s a simple way to get Nivea SUN, and everyday sun safety, in front of Aussies when it matters most.