THE MVP PROCESS DESIGN
The project goal was to get an MVP online quickly, to prove the business value of the customer referrals channel. Through stakeholder workshops we co-created a new service process that worked for all departments.
Working in Design Sprints, we then created just enough product to launch, then continued to refine and automate after launch.
Referring made easy
A personalised landing page started the journey.
New prospects were shown information about the program and how to join.
Existing customers were shown their referral code and share buttons.
The Referral Journey
Tyro customers received emails throughout their referral journey.
The first email introduced the program and shared their referral code. Once a new customer joined we prompted them to meet the transaction requirements to receive their bonus. A final email was sent when their bonus payment was confirmed.